by Uday Kumar, Chief Digital Officer
March 18th, 2022
“If you build it, they will come” … That line may have worked for Kevin Costner’s character in Field of Dreams, but that rarely happens in the real world.
Finding your product’s target audience is one thing. Making them adopt your product is a whole different thing.
There are a number of factors that can introduce “friction” to the “adoption” of your product. Here are some of them –
You can build a product adoption assessment framework (maybe even OKRs) around the above dimensions and determine where your product is losing adoption due to friction.